{"id":2913,"date":"2022-07-25T15:06:23","date_gmt":"2022-07-25T15:06:23","guid":{"rendered":"https:\/\/icloudinnovations.com\/?page_id=2913"},"modified":"2022-07-25T15:06:23","modified_gmt":"2022-07-25T15:06:23","slug":"customer-relationship-management-crm","status":"publish","type":"page","link":"https:\/\/www.icloudinnovations.com\/index.php\/customer-relationship-management-crm\/","title":{"rendered":"Customer Relationship Management (CRM)"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2894&#8243; img_size=&#8221;600&#215;380&#8243; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Customer Relationship Management (CRM)&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the\u00a0customer lifecycle. The goal is to improve customer service relationships and assist in\u00a0customer retention\u00a0and drive sales growth. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company&#8217;s website, telephone, live chat, direct mail, marketing materials and\u00a0social networks. CRM systems can also give customer-facing staff members detailed information on customers&#8217; personal information, purchase history, buying preferences and concerns.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2894&#8243; img_size=&#8221;600&#215;380&#8243; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Customer Relationship Management (CRM)&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the\u00a0customer lifecycle. The goal is to improve customer service relationships and assist in\u00a0customer retention\u00a0and drive sales growth. CRM systems compile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/pages\/2913"}],"collection":[{"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/comments?post=2913"}],"version-history":[{"count":1,"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/pages\/2913\/revisions"}],"predecessor-version":[{"id":2914,"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/pages\/2913\/revisions\/2914"}],"wp:attachment":[{"href":"https:\/\/www.icloudinnovations.com\/index.php\/wp-json\/wp\/v2\/media?parent=2913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}